Wednesday, May 26, 2010

Proton & Volkswagon

1) Proton Holdings Bhd announced, it recorded pre-tax profit of RM 285.01 million for financial year ended March 10, 2010 compared to pre-tax loss of RM 319.20 million in the same period of 2009.

2) After has been engulfed with controversies, losses, market shares declined, collaboration stumbled with potential partners as well as poor quality. Proton seems back in the right direction since Datuk Nadzmi Salleh became MD.

3) Now, there's seems a light at the end of the tunnel for Proton, which it still keeping momentum to crawling back the loss market share. Proton market share has risen 2% to 28% from 26%. Thus, has translated into revenue that rose 21% to RM 8.23 billion from RM 6.48 billion previously.

4) Proton said its domestic sales increase due to sales of its 3 models, Persona, Exora and Saga, this has make Proton return to the black.

5) To spice the things up, Proton is expected to announce a possible deal with German auto giant Volkswagon AG in the next 2 weeks. The possible tie-up would trigger the rise of Proton shares in KLCI and could possibly secure Proton future as independent automotive manufacturer, which capable or better or at least equal with other world auto giant in terms of engineering and technology capabilities.

6) The possible tie-up would possibly bring the synergy requires by Proton in competing in the international market, while VW in return would have more exposure  in the local market as well as South Asia market which VW seeking to expanse it presence.

2 comments:

  1. Domini,

    I agreed with point of view. What Proton should do, is keep it feet on the ground, find the right partnership and fully maximized the advantageous it have. Rome wasn't built in a day, even Japanese cars once considered as very low quality during 60's.

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